Translation Services Metrics and Averages

When requesting a translation quote the result can be a total mindfield. Translation quotes can be quoted per word, per hour, per character, per page, rates differ from language to language and translation company to translation company, some companies use translation memories and within this we get differing metrics for matching and repetitions, some rates include revision by a third party, rates differ from subject matter to subject mater while some companies charge project management fees. The list goes on and on and can often leave the client in a very confusing predicament. However in this article we hope to clarify some of the issues of translation quotes especially in the area of translation metrics.

Requesting a quote

The standard measurement of translation cost is by word or translation rate per word. This has many advantages in that it`s easy to measure and suits most world languages with the exception of some of the Asian languages. A translation quote per page is very unreliable as the word count per page differs depending on size of page, font size, graphics etc… A translation quote per hour also tends to be unreliable as some translators tend to be faster than others and a metric based on words has to be established to plan the work anyway. Also, both quotes per page and per hour do not fit into the analytical reports of translation memory tools. Most reports are based on raw analysis and manipulation of word counts. If a translation quote is based on time there is a huge and unnecessary degree of trust placed on the sub-contractor. In some cases a translation quote will be based on the character count. This is a reliable method to quote on translations however, leads to more complications due to higher character counts and more complicated calculations. In some cases, especially in the case of Asian languages it is more logical to base the quote on the character counts due to the nature of some of the Asian languages.

So far so good, we have reached our first concrete decision, the measurement value of our translation quote will be in words or in the case of Asian languages, characters. We now have to request an itemized quote from the translation services companies based on the word counts. After doing this we notice that some documents are translated at a higher rate than others. A general rule of thumb is that specialized fields such as legal, medical and technical tend to be 20% more expensive than general and business fields.

How so, you may ask and the answer is that there are fewer suitably qualified translators for the subject matter which tends to drive translation prices up. Other factors that contribute to a higher translation rate per word are as follows:

· Unusual language combinations with few translators

· Language combinations where the pool of translators have high living costs

· Highly specialized subject matter

Great! so we can now compare the word count and the rate from translation agency to translation agency but we then start to notice that some translation agencies are offering lesser rates for previously translated text or repeated text, while the rate for untranslated text may be slightly higher. These translation agencies are offering Translation memory services which stores previously translated text. It may be a first job with the agency so there is no previously translated text however there may be what we call in the industry repeated text which only needs to be translated once. This type of text may be offered to the client at say 30% of the normal rate. Translation Memory systems complicate the translation process and require investment on the part of the agency but they ensure consistency and cut costs in the long run. This is why translation services companies offering these services often have higher rates but in the long term the investment in higher rates is worth it

Here is a summary of the key decisions we have to decide on when analyzing translation quotes:

1. Translation Quote measurement (Words)

2. Understanding differing word counts

3. Understanding translation rates and why

- Degree of difficulty and expertise

- Language combination

Hopefully this article helps you to facilitate the translation quote process. Remember to ask the translation agencies to provide their quote in the same format. Ask them for a quotation per word with each document/text itemized. This will ensure you get an easy to compare breakdown of rates and word counts which should help the decision process easier! Happy outsourcing!

Investing and Financing

Most of the businesses these days borrow money either in short terms or long terms basis. The majority of cash flow statements illustrate the increase and decrease of the earnings of the short term debt only. It does not report the total amount that either either borrowed or paid. On the other hand, when illustrating a long term debt, the total amount and the reimbursements of the long term debt must be indicated in the cash flow statement on a yearly basis. The figures on these cash flow statements are illustrated on gross not net figures.

Similar to businessmen, most of today's businesses must find a way to finance its acquisitions when the business' internal flow of cash is insufficient or is insufficient to provide financial support in order to for the business to grow. When we say financing, it usually means the funding of a business capital from debt and equity sources. And by borrowing money from financial institutions or banks, in order to loan money to the business, or by providing extra funds in the business. The tenure also includes the other side of the coin, meaning doing payments on the balance due and returning the principal to the owners. It also includes the monetary contributions by the company from the income to its owners.

In addition to that, another section of the statement of the monetary flow illustrates the ventures that the business has admitted during the annual report. New and additional ventures signify the growth of the production and distribution capacity of the business, as well as its improvements and improvements. Organizing long term assets or removing a key component of the business can create good or bad effects, depending on what is influencing the said actions.

Some companies will dispose some of its predetermined assets on a yearly basis upon reaching the limit of their usefulness because they will become more of a liability than an asset. These predetermined assets are either disposed or put on the market, or in most cases, traded for new predetermined assets. The assessment of the fixed assets or predetermined assets that is at the end of its usefulness is called the fixed assets' "salvage value". The profits of the fixed assets are accounted as a source of money in the "investing activities" segment of the statement of the business' monetary flow. The proceeds of these fixed assets are generally diminutive in quantity.

Motorcycle LED Lights – Your Motorcycle Accessories!

First you have to keep in mind that quality is everything of concern with these lights. You certainly may always get everything that you in fact pay for, and your motorcycle led lights certainly can be considered as no exception to this particular rule. As you may be riding your motorcycle in every conditions, so you just have to be sure that all the light products are water proof. You also have to be sure that enough of wire is provided along with these motorcycle LED lights so that they can be installed easily anywhere on your bike.

You also should have a long time warranty against these lights so that you can always get your replacement when they are just not working. In case you are just purchasing a good quality product then failures may be very rare as these lights are always made from best quality products. You also have to be sure that you get the right product that actually suits your bike in order to achieve the perfect looks for your motorcycle. You can always manage to get a wide variety of shapes and colors and always keep in mind that any motorcycle LED lights may not just be right for any type of job, so always make a wise decision.

Always try to understand the importance of these lights so it is very much capable to add all the ground effects to your best motorcycle. You certainly can choose to light your motorcycle engine and mirrors along with number plates and side indicators. Placing a LED light under the seat may always add lots of fun and excitement to your riding. You can also make use of some of the best quality state of the art type of motorcycle LED lights so that you cab just be sure that you get the best light display. They certainly can be used to decorate the border of your bike and you can always make use of different color to decorate your motorcycle.

You can always make use of 3 Watts or even 5 Watts motorcycle LED lights in place of head lights and a combination can certainly work its miracle. These types certainly are more brighter as compared to any other standard bulb. You have to keep in mind that the amount of light reflected by these bulbs certainly may depend a lot on the size and type of reflectors that are used in the motorcycle head lamps. So, you just can distribute these LED motorcycle lights at various places in your motorcycle and get the best use out of it.

Strategies Most Marketers Misunderstood In Influencer Marketing

Influencer Marketing has become one of the most powerful tools in a marketing teams’ toolkits today. It is not expected to disappear anytime soon with most of the majority brands using this effective strategy. Research shows that is probably going to continue throughout the years, why? People no longer trust the brands. A lot of people are no longer influenced by these traditional marketing techniques and they are now influenced by those people whom they trust and respect. On the other hand, there are still numerous brands who still misunderstand what is “influencer marketing,” thus making it an effective tool. Truth be told, 74% of purchases are made by word-of-mouth recommendations, and influencer marketing is one of the most effective ways to drive word-of-mouth sales. It is no wonder that marketers are increasingly embracing influencer branding and marketing strategies to achieve their business’ goals and objectives.

This article outlines the most common influencer marketing mistakes to steer clear in order to be successful and avoid overlooked cost.

Fail to understand the audience

Your audience is your critic, if they want your product, they will be your customers. You will never be able to create a long-term and effective influencer marketing strategy if you don’t know your audience/customer. Marketers who have not yet flourished a genuine marketing personality are suggested to place their programs on hold until they understand who are their customers and what are their interests in order to achieve and interaction with the brand. It is to be noted that marketers need to understand purchasing habits, demographic information, pinpoints and psychographic information in order to create a marketing persona and conventionally, all of these statistics can be gathered through customers’ reviews.

Using Influencer Marketing in the wrong influencers/channel

Your marketing would not work unless you are working with the right influencer for your campaign. Influencer marketing is not identically effective across all channel, niche, and the target audience. If you are promoting a beauty product, much recommended working with YouTube Influencers since it is much effective in videos than a plain picture of your product and a post on Facebook, Instagram or Twitter.

Expecting results in a short period of time

If you have just started doing the influencer marketing, you cannot just expect a good result in just one snap. In some cases, for a powerful influencer, marketing campaigns can produce results overnight. But mostly and especially for brands and companies that are not using E-commerce, Influencer Marketing should take time to effect. Trust and patience are advisable. It is to be noted that effective influencer campaigns help the improvement of brand awareness. When a candidate is aware of your brand, they will still need to undergo the process of your marketing funnel, the consideration and decision making stages before performing the purchase. So yes, it takes time to get the results.

Forgot to use the Analytics

Using analytics is one of the most accurate ways to get updated and determine whether your influencer marketing is effective or sat to say, ineffective. Monitoring and measuring the performance of your campaign is required in all types of platforms, from there, you will be able to know which part of your marketing campaign needs to be improved. You can find lots of platforms online that can help you measure your campaign insights and progress.

Failure in conveying expectations with your influencers

Upon working with influencers, it is much important to construct your expectations clearly. You should give your influencers a summary that includes the goals and objectives of your campaign. Collecting and including the marketing personal you have collected will help your influencers to become more successful. You may also want to include analytics information that you find valuable when marketing to the target audience.

Focused on the wrong KPIs

Influencer marketing is a powerful marketing method, but everything in this world has its own limits. Marketers need to ensure that they are using influencer marketing the right way. It is advised to focus on the KPIs which fits your brand, product, and activity, don’t just focus on getting sales, start being genuine! An influencer marketing campaign designed to influence KPIs related to bottom-of-the-funnel behaviors is not generally perfect.

Avoided this strategy because you failed “once”

Just because you failed once in this marketing strategy doesn’t mean you should give up. Marketers don’t just quit marketing because one of their marketing campaigns was not successful. Instead of quitting, if you have failed, use that failure to improve your marketing. You must understand why did the campaign fail so that you could implement better strategies and ideas the next time you set an influencer marketing campaign. Remember: Failures are one of the challenges you will face upon entering Influencer Marketing and learning from it is the key to success.

Neglected the call to action

Before you launch your campaign, make sure you have considered this question: Where should my audience click to take action upon engaging with my I.M. content?

If you planned to drive traffic to your website using I.M, make sure to construct a webpage that will allow your visitors to utilize the next action. Importantly, make sure to test the constructed web page if it is perfectly working and responsive both on mobile and PCs. Associating the call to action with an I.M. campaign and securing that it is optimized for your target are keys to success with I.M.

Chosen an inappropriate agency to manage influencer relationship

Influencer marketing has become affected and is on top of the line. Marketing agencies are also crawling and offer I.M. services. But guess what, not all of these agencies have valuable experience with I.M. strategies, I mean they do have a bit, but not on its deep understanding. Therefore, they can not make your marketing successful. Be sure to choose an agency that has experience working with influencer marketing methods that are related to your business.

Misapprehension of Influencer Marketing process

If you wanted to start influencer marketing, make sure to learn what is the process and activities involve on this strategy. This will guide you to your success.